ABOUT US

Hi, I’m Alyssa—the heart behind Sweet Beginnings Event Co.

For over a decade, I’ve been designing and coordinating events, working with décor, florals, desserts and all the little details that turn a gathering into something truly special. I’ve always loved creating spaces that feel beautiful, welcoming, and full of meaning.

Over time, that passion naturally grew into more.

I created Sweet Beacon to bring custom desserts into the experience—because no celebration is complete without something sweet.

Then came Sweet Snap Photo Booth, adding a fun, interactive way for guests to capture and take home memories in a photo strip or Magnet Keepsake.

Together, these three pieces allow me to offer something unique: a fully connected event experience where everything—from planning to desserts to entertainment—feels intentional and beautifully styled.

I believe the best events aren’t just seen—they’re felt.

And I’m here to help you create something sweet your guests will never forget.